Have you ever noticed that most real estate agents if they have a logo on their card or sign it will be a roofline? I’m not talking about brokerage logos. I’m talking about real estate agents or small teams of agents.
I’m sure this is an example of the 80/20 rule. It is also an example of the ‘me too’ philosophy that we have in this industry. We commoditize ourselves making it very difficult for consumers to tell us apart.
A key gets an honourable mention as a distant runner up.